The Evolution of Logo Design by Katt DelaCruz
Custom Logo Design is one of those words that you have heard of many times than you can actually count. & chances are you know what it means what it does. The question however is do you know where it originated from 'Logo' simply put means symbol the use of it traced back to the medieval times when Romans Greeks were the rulers. In these empires that have not stood the test of time the logos were mostly seen on coins. It was a symbol of greatness back then.
The idea of logo design actually started around the thirteenth century developing form mere symbols to being used by traders to represent a trademark in doing their businesses.
The evolution of logo design began in the 1800's when it was applied for branding strategy. The evolution secret of the custom logo design is beneath an interesting story. It is popular story of a curio dealer named as Marcus Samuel. He established his business in the city of London for a long period of time he availed thriving results out of it. He began his business with a range of things including jewel oil kerosene etc. within few years he successfully established his company worldwide. & the time came in the year 1897 when his business was known by the name of Shell Transport Trading Company. Here the entire company was represented by the means of a simple seashell. This was the company's trademark or in other words 'logo'.
It was the same time when a new logo design popularly known as the "Rock of Gibraltar" was introduced to represent Prudential Financial Incorporation. From that point of time the worth of logo design was understood by each every company. Now it not just to represent the company but also its cornerstones. For instance the logo representing the "Rock of Gibraltar" assures endurance commitment protection. These are what important for a financial body.
All in all these ideal examples are great evidence that for firm to thrive it need an excellent graphical image. This helps it to actually communicate to larger population thus get more customers. Even though this was more practical in the past it as well used now a days.
This simple concept is far more effective in today's competitive world. Now a days in the market segments containing fierce competition a brand identifying logo is inevitable. A custom logo design is an incorporated part of branding strategy. Now we can find an enormous numbers of logos around us further are entering into the market day by day. But the images of only few unique logos stay in our mind for a prolonged period of time. If a company wishes to avail an outstanding presence in the market then a good logo design can play a decisive role.
While a graphical image offers a more professional look to a company a custom logo should be something that the customers identify with. Therefore the main goal that should be taken into consideration in making a logo is the message that it supposed to pass the comfort confidence that it supposed to give back to the customers. With that in mind you can be assured of making something that will last ages to come.
Katt DelaCruz is contributing writer intern at [MN]interactive. com. [MN]interactive. com is web design creative design studio based out of Miami Florida USA. If you need assistance with logo development mninteractive. com [MN]interactive. com will exceed your expectations an assure you results. The Evolution of Logo Design